Digital Creator

Deconstructing Alex Hormozi's Content Strategy Shift | 35,000 Posts, Edutainment to Education, and Long-Form vs. Short-Form Content

Dylan Schmidt Season 1 Episode 194

Welcome to this week's episode of Digital Creator!

In this episode, I'm talking about:

  • Analyzing the strategic pivots of marketing mastermind Alex Hormozi.
  • Shifting focus from entertainment-driven content to educational content tailored to a specific target audience.
  • The importance of thorough pre-production research in creating high-quality content.
  • Examining the role of view-to-revenue metrics in assessing content performance and audience alignment.
  • Navigating the balance between in-depth, long-form content and engaging, short-form content.
  • And much more!

This episode is made possible because of:

  • The Creator Club: Your online community for podcasters, video creators, and writers
  • Content Clips: Repurpose the content you’re already making in one click.

People on this episode