Speaker 1: 0:07

let's talk about video podcasts. There seems to be so much happening around video podcasting right now. Let's just go over a couple. I didn't go to the last podcast movement in where was it? Washington dc a couple months ago now at this point, but I spoke with companies and podcasters that went and a lot of the discussion was around video podcasts and how important it is to have a podcast that incorporates video into the show somehow, because things like YouTube make discoverability easier for podcasts and discoverability is a huge issue for podcasts. It's one of podcasters' biggest hurdles is to get their show listened to. You have things like word of mouth, which is absolutely fantastic, but it's slow, it's hard to quantify and if you're only relying on word of mouth in the beginning, you think about how do people share word of mouth podcasts? It's usually because something's relevant or sticks out in their mind that they need to share it with somebody, which is great, but again, it's slow and hard to quantify. Youtube makes a lot of this easier because it's run by Google. They have SEO built right in.

Speaker 1: 1:20

There's also been other examples where Spotify has now opened up, where you can upload your video. If you have a podcast, it doesn't have to be hosted on Spotify using Megaphone or Spotify for Podcasters, formerly Anchor. You could have it on Buzzsprout, for example, and upload your video. I'm not going to go super deep in that rabbit hole because I believe there is a little bit of an issue of having an audio podcast on Spotify and the video, Like it, doesn't seem to be that smooth yet. But the fact of the matter is Spotify has opened it up so you can upload video regardless of where your podcast is hosted, and that's a big pivot towards video. Now we know podcast clips. Obviously you know me like having content clips, like I'm a big fan of podcast clips. Obviously you know me like having content clips, like I'm a big fan of podcast clips. They're super useful, but they're not everything.

Speaker 1: 2:12

And about two years ago maybe almost three years ago now I was getting tired of seeing people saying on social media why is my podcast not growing? And they were posting just audiograms. If you're unfamiliar with what an audiogram is, it's basically a video that is just taking the audio and then an image, and then sometimes they'll add like waveforms. So you don't have a video camera recording your podcast, you just have the audio, but you want to post the video clip to Instagram, for example. So you take an audio snippet, then you put a little waveform in it. You can do this in like Descript or Headliner Anyways, like I think it was 2022.

Speaker 1: 2:52

I made a video like audiograms are dead, I'm declaring them dead, and some people were not happy about that. Other people were like thank you so much, because maybe they felt a similar way and I just really wanted to just see people do less of them. I still see some on LinkedIn and when I come across them I just forget about them. They're not memorable. Have you ever seen an audiogram go viral? Audiograms suck, to put it simply.

Speaker 1: 3:18

I say that because usually the hesitancy around having an audio first podcast and then adding in video sounds really complicated and it can be absolutely complicating to your whole workflow and setup. But my goal really is to just break down why it's important in this episode and then some ways that you can incorporate video and think about it, so you at least have the proper mindset and strategy around transitioning your audio. Only I wanted to say you know I was writing like notes before I made this your boring audio to engaging video Real quick too. When we look at top podcasts on the charts, you can see that most of them incorporate video. Somehow they usually have video set up which is just like if we study, let's say, the greats, but the tops, the top podcasts out there, they generally have video incorporated in there. So when you look at your podcast, you're setting the rules, You're setting the environment, because the environment that you create is going to dictate how the podcast clips are, how your listeners are responding to the content that you create within your show.

Speaker 1: 4:27

What I want to really like highlight here is let's forget about your social media clips. What do you want your podcast to look like? How can you make your viewers feel like they've entered into your world? And if you do a primarily virtual podcast, what are some ways that you could incorporate something that you haven't really seen before that would make your podcast visually engaging in the way that you want it to be? I really want to highlight the way you want it to be. I really want to highlight the way you want it to be. It takes some thought really to think about how you want it to be. It's not just like I want it to be like this. It would be best if you just had a pen and paper and could list it out Like I want it to be laid back and natural I want it to be branded in this certain way. I want to focus on good conversations first. I don't want to over-engineer it. I want to let the clips come naturally from great content.

Speaker 1: 5:19

All of these things require a certain setup prior to pressing record. Let's think about that for a second. There's so much that happens before you press record. We don't talk about it enough. How you interact with the guests, the whole process of booking the podcast, the setup. Do you want your guests to come in prepared, knowing which questions you're going to ask? Do you want it to be more off the cuff and they're not as in control? And you have the control and you have a list of questions and you're going to hit different scenes. If you're using something like Ecamm Live where you have a split screen or you do that afterwards, what do you need to do to be at your best so that you have the best podcast possible that still incorporates video without over-engineering it, that still lends itself to clips that could help you grow your podcast, that still helps you focus on good conversations and be present, keeps it laid back and natural. All of these things.

Speaker 1: 6:16

You don't need to make a Hollywood production with your video podcast. You need to do it in your way. People will pick up on the nuances that you incorporate in your environment. You're inviting people into your world. That is your podcast, that is your show. The more you can make it feel authentic, comfortable and uniquely you is how you're going to win and succeed and love doing what you're doing.

Speaker 1: 6:38

Now, if you're listening to me say all this and say like this is great. I don't have the fancy equipment, though, or I don't even know anything about video. That's the thing. If you want to get into the game of video podcasting, you're going to have to learn. You're going to have to either adapt and grow or just focus on doing audio In the beginning, starting out by yourself, starting out very simple, but with the mind of I'm going to get a producer in here, I'm going to get help.

Speaker 1: 7:03

I'm going to get an editor or someone that I can hand it off to afterwards, that can edit it in the version two of what I want it to look like, where they incorporate an intro, they focus on placing the ads and then they put in images on relevant things that I'm talking about and then they upload it and then version three. You could have someone live with you if you wanted because you should be, as Tony Robbins calls it, can I? Constant and never-ending improvement. If you want to get better at something, this is the path of how you get better at video podcasts. It's not by just doing Zoom interviews or just doing the same interview a thousand times. It's by making little tweaks where every couple episodes you incorporate one new element, that you find yourself getting better at it. If you're taking it seriously, I hope that helps and you feel more confident about turning on your camera. I'll catch you in the next one.