I have the pleasure of working with some of the smartest people. Not just, like, smart because they can use fancy words like I can't. Smart like they went to school, they are very studied, academic. They maybe have a PhD. They might be a doctor. They have a lot of experience in the things that they're doing. And maybe you have none of those, and you're listening to this, and you're like, that's not me, Dylan. Cool. Hang with me for a second because I don't have any of those things either, but we're still here. I've noticed this pattern, though. And you don't have to have a PhD or have gone to Stanford or to have, like, letters at the end of your name for this to apply to you. This really is for people who are just really experienced at something and have a lot of knowledge around a certain topic or maybe certain topics. Like, it's not just one thing, it's multiple things. And I've noticed this pattern in these smart and thoughtful creators. And I felt it inside myself too. We get inside of our own head. It's this sense of like, I'm too smart for content. Even if you would never say those words out loud. I'm too smart to be saying what I want to say on this platform that is also being shared with, like, Instagram models or basically anything. You go on social media. There is if you can think it, it's being, like, posted about, which is scary and overwhelming all at once. But this can hold a lot of us back when we think I'm too smart for content. Let's dive into this just a little bit more. So what happens when you add this label of I'm too smart for content? It brings up some things. I've noticed some patterns. It looks like overthinking, overloading, or just ghosting, posting altogether. Underneath this thought of I'm too smart for content, there's this fear of being misunderstood, this fear of having to dilute the topic that you're talking about, that you can't talk about it in the way that you wanna talk about. And there's this fear of not being seen for what you really offer because you have so much experience around a certain topic. If you even tried sharing it, it would get lost in the noise. So how do you communicate it effectively? And here's the real problem of the whole thing. It's not the format. It's not social media's fault. It's not the people on social media's fault because we're all on social media, whether it's a little bit or a lot of bit. It's the creator's unwillingness to commit to just one idea at a time. Depth doesn't come from saying everything in every single post. It comes from making one thing unmistakably clear. You don't have to dumb down your message. But if you do want to be a good communicator, an empathetic creator, you have to give your audience a real shot at getting what you're saying. You're not too smart for creating content or too good for it. You're just skipping the parts where you give context, structure, and space for your message to breathe. So I have a real simple fix for you today. This is an exercise you can come back to if you ever feel like you are falling into those symptoms that I talked about just a minute ago, which is overthinking, overloading, or ghosting. And the exercise looks like this. Start by imagining a real person on the other side, maybe on the other side of the camera or on the other side of what you're typing out, whatever it is. Then what's one thing they need to understand today? Not tomorrow, today. Then say it like you would in a conversation. If you and I were talking, you wouldn't be trying to impress me by using a bunch of words and explanations for something. You would just simply connect. And that's it. Three steps. Imagine a person on the other side. What's one thing they need to understand today and say it like you would in a conversation. This is gonna help you simplify for the person, not the algorithm. And that's where your smartest work is gonna live. For a long time, I thought my my weekly email newsletter needed to prove something, that I was on top of trends, that I had all these fresh tools, that I was paying attention. So I packed it with links, quotes, updates, things that I thought were valuable, but it never felt quite right. And, honestly, there were times where I didn't even wanna write it. So that's when it hit me. The emails I love getting, they don't try so hard. They don't lecture or overwhelm. They just simply connect. One clear idea, one short story, something that I can actually feel, and I can carry it with me into the day. So that's the new rule for me. Not everything needs to be a buffet. Sometimes the best thing you can offer is a single bite that sticks. And if you're interested in getting my free weekly email newsletter, which is just one clear idea, one short story, something that you can actually feel and carry with you into your day, you can sign up for free at dylanschmidt.com.