Maybe you've had it too. You get really ambitious. You get excited about the idea of doing something, and then a wall comes. And you don't feel as excited, or maybe life happens, and you're just like, you know what? I gotta put this on the back burner. This is something we all struggle with at some point or another. Even if you wanna take something like creating content, publishing podcast, publishing videos seriously, there comes a time where it becomes a job or a grind. And that doesn't mean that you're not supposed to be doing it. It's how can you plan for those moments when they come. We look at other people and sometimes we don't always see that struggle. We just see them doing their thing and they're like, man, they're just always crushing it. They're always putting out these videos. They're always doing the things. And I have to recognize that people probably see that with me too with the consistency of, like, he's always doing these things. Yeah. But there is sometimes where it's a grind. And I think it's in those moments where you can navigate the grind that really dictates how sustainable everything is that you're doing. When you find yourself still showing up, still posting, recording, editing, but it feels like there's this voice that's saying, what's the point of all of this? Because nothing feels really urgent and nothing feels like it's moving. Everything feels disconnected. Like, you're just kind of tossing ideas into the void. There's no real feedback loop. There's no signal that's saying, hey. Keep going. This matters. I've come to this realization that one of the most important things you can do in times like that is find your compass. And that leads me to the acronym KPI. You don't know what KPI stands for? It stands for key performance indicator. When I think of KPIs, I think executives, I think spreadsheets, Excel. But one clear key performance indicator is actually way more important when you're doing everything yourself. Yes. It's valuable for a team, but it is so important for just a single team player as well because passion is unreliable. The direction you're going isn't. And KPIs give you the direction. They give you the compass. They give you the North Star. They tell you whether what you're doing is working or not. And one KPI can bring everything into focus. It's a common problem, actually, I see as people start thinking, like, I need to track everything. And that just becomes a job in itself and usually a job that just falls by the wayside or becomes a project that they'll do someday. Like, I'm gonna build a dashboard. I'm gonna build and track every number that matters and suddenly every number matters. But sometimes, it's not even just like numbers, it's just one phrase. For example, for content clips, when we're making a clip, there's a whole bunch of stuff inside like the science, the art of making a clip. But the main overarching KPI is, does this clip make people want more from this person? Or for podcasts, yes. There's all this editing that goes involved in branding and all that stuff. But the main KPI is, does this episode make someone want to spend more time with this person? Notice how it has that north star for my newsletter. Does this email make the reader feel closer to my world and wanna stay in it? There's a lot that goes into making the reader feel closer to my world. Forget open rates, unsubscribes, clicks, all that for just a second. If nothing else, like, if I didn't track any of that other stuff, is the next email I write making the reader feel closer to my world and wanna stay in it? If yes, hit publish. If no, fix. That simple. Identifying that one overarching KPI is your accountability partner when your passion just goes out the window. And what's great is even when your passion comes back in the window, you're almost more fired up because you have a sense of purpose of why you're doing what you're doing. And if you're like me, you are fantastic when you have a clear goal and you know where you're going. You can make anything happen. But the flip side to that is if you don't have a clear goal and you don't know where you're going, you start feeling like you're spinning your wheels and burnout is just creeping on the edge. So my task for you this week is identify your overarching main KPI as your low effort way to stay focused. What if I told you that AI YouTube tutorials and templates can only take you 95% of the way and that the last 5%, the piece that actually keeps you going isn't something that you can automate. Here's what I've been seeing. A lot of creators feel like they're doing everything right. They've optimized their tools, sharpened their workflow, even started using AI to move faster. But something still feels flat. Momentum stalls, ideas lose energy, motivation fades. Not because they're missing a strategy, but because they're missing people. There's a kind of support that no tool can give you. It's the 5% gap between I'm building and I'm not building alone. That's why I started the creator club. Not as a guru, not as a course, but as a co op for values based creators. People who care about meaning, not just metrics. If you've been feeling a little stuck lately, it might not be your system. It might just be your environment. That 5% gap is where community lives. And when you fill it, everything changes. To join us in the Creator Club, which is a % free, just go to the creatorclub.com. I'll see you there.