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This is the show for creative entrepreneurs who have a message to share and want to live a life of freedom. Learn how to grow your network and net worth. Hear from exciting guests and more. My name is Dylan Schmidt and welcome to Digital Podcaster. Welcome to digital, Podcaster. I'm your host, Dylan Schmidt. So today I got a bit of a dense episode for you, but I think it might be helpful. Hope it's helpful. Basically what I want to do is run through my tech stack for running my company Content Clips. Content Clips, if you don't know, is a company I started in July or August of 2022. And we are like a video repurposing company where you take long form videos, could be podcasts, webinars, live events, things like that, and then we turn them into engaging social media clips. And right from the beginning, it's been pretty successful by a lot of measures, and I get asked a lot of questions. And I answered one person on Reddit about something about, like a video clip agency thing, and I was like, I've had success with it. And I've got hit up so much for asking all sorts of things, which I'm not going to cover everything in this episode. I just want to run through more of my tech stack. You don't need to have every little piece I'm going to cover. You don't have to do it exactly like me. You don't need to create your own video clip agency. I just kind of want to share a behind the scenes of what we're doing with Content Clips because, like, with most everything I share, there's no gatekeeping, there's no secret hidden thing. And so, yeah, just kind of like wanted to share what I use and the tools and different things and very quickly run through the different kind of purpose of each of those, but not spend so much time on it where this is like a super long episode because that's not the goal here. The goal here is just to kind of make you aware of some tools that maybe you weren't aware of and just kind of empower you to make your own decision on what you want to do with whatever your goals might be. So let's just run through them. Right? So first off, for contentclips.com, I'm using Squarespace. Previously I used Card co I believe is the website, which was just like a simple landing page that was version one of Content Clips. Now. I use Squarespace and Squarespace. Why I like it is because it's really easy and it's customizable. It's just gotten better and better over time. And I wanted something more than just a landing page. I wanted to be able to add in like a blog and different things like that and integrate it a little bit easier with things and also build out the SEO a little bit. I've been super happy with it. You'll notice if you go to contentclips.com and you click Get Started which is like the main call to action on the website. It takes you to a type form and the type form is essentially, I guess you could call it just a form, right? Type form is the company but it walks you through questions to qualify you whether or not you'd be a good fit for content clips. Because we're not like a free app, it's on a free service as you hear me run through the stuff here. Obviously it costs money to run this business. Type form costs money. All of these things I'm looking at them pretty much cost money. That's also why I say you don't need everything. This is what we use. So type form, pre qualifies. Why I use type form is I like if it has conditional formatting so if someone says yes, they go in one direction, if they say no, it goes in another direction. If they say yes, essentially like hey, this all sounds great, it's a bunch of yeses. Then they go to Calendly, which books a time with me just because people aren't really just going to invest a bunch of money into this service that they've never met. I haven't found that to be the case yet. It's best I found to talk with people and just kind of make sure there's a clear understanding of how we can help, how we canva help. Because Content Clips isn't for everybody but for the people that it's for, like the companies it's for, it's like a dream come true for them as far as it couldn't be easier and more effective. So it takes them to a Calendly after the type form takes them to a calendar, they can book a time to talk with me and then once they book a time we meet on Zoom. So we use Zoom for the meeting that they chose and then after that if they decide to purchase, we go through Stripe. We have I would say like legacy clients, clients that have booked up before. Recently I was using Sam Cart which is similar to Stripe and I'm trying to simplify things a little bit and then for keeping track we use Google Sheets and we make things really simple. Every client has one Google Sheet and it just kind of creates a queue that then we run through the queue and then we work on their videos. That way we use Trello internally to keep track of all the projects. It's not just me editing the videos and doing all this. So I'm overseeing it, I'm helping with onboarding clients and client communication, things like that. But we have some automation set up so when something's added to Google Sheets goes into Trello, we are going to be switching clients over from Google Sheets, just the trello to make things again simplified. So Trello is what we use for internal tracking. This is how we basically are able to do things at scale because things have to be organized. And then also we use Slack internally for communication. So when I'm communicating with video editors, that's all done through Slack. Then we use Zapier zapier, and that is what connects the dots between Google Sheets Trello, Slack. And that just kind of is like the glue that makes those things fit together. And then for the actual video editing of the clips themselves, it depends on the client and the needs. So, typically, every file will go into Descript, but it doesn't just stay in Descript. We have like a bit of a complex not complex, but a really well organized way of systemizing the videos. But basically it all will start in Descript, and then when it's actually edited, sometimes it's Final Cut Pro, adobe Premiere could be Cap Cut, could be something like edited in Descript as well. But it really depends on what the client's needs are for the video and then the graphics we use Canva for. And the reason we use Canva for is because all of us on the team can look inside Canva, and we just keep it easy rather than creating these graphics inside some other program. And it needs to be like I think it'd be like cross functional, I guess would be the word. So we all need to have access to the graphics, and there needs to be like, one place for it. And Canva is great at that, for having a team kind of drive access to it, where anyone can edit it, anyone can access it simply. And then after the video clips are done, they're uploaded into the clients servers. Could be dropbox Google Drive, something like that. But we don't store the clips on our side because in the future, it's just easier for them to have. So it's all stored on their servers. And then for communicating with them, each client, after the clips are done, gets an automatic email sent to them saying that their clips are done and uploaded and that I just ran through a bunch of it, but that's like twelve tools, 13 or 14, really. Maybe even a little bit more, if you're counting, like the different editing tools and whatnot. But there's a lot of tools, as you can see, involved. I wanted to share that because some of the stuff is confusing when it's outside of their head. And how does this even happen? Sometimes it just looks like magic. I hope this was helpful. If you have any questions, just let me know. If you want more content like this, just let me know too. I hope you're having a great week. I'll talk to you soon.