This is Digital Podcaster hosted by Dylan Schmidt.

Welcome to the digital podcast, your podcast. My name is Dylan Schmidt. Thank you for joining me today. I'm super excited to share this chat with you. My guest today is Diana Gladney, and Diana Gladney is a video expert. I've been following her for quite some time now on YouTube, and she does an amazing job at breaking down all of the video processes. Because it can be confusing right video is one of those tricky things, I think similar to podcasting in some ways, where you can go far down the rabbit hole, and it can start to get complicated really quick. But luckily there's people like Diana out there who make it simple and become an expert but still don't forget about us beginners and break down all of it really simple. So, from Diana's bio, she helps busy entrepreneurs simplify video creation so they can amplify their business and their brand using video. So if you're a personal brand creator influencer, even if you don't totally call yourself one of those things, but loosely identify with that this interview will help you a ton. I picked walked away with so much with chatting with Diana, I know you will too. So I'm really excited to just get in and share. So here's my conversation with Diana Gladney enjoy welcome Diana to digital podcast two. Thank you so much for being here.

I just a pleasure to be here. Thank you so much for bringing me on.

I gotta say. So I don't know if it's my iPhones microphone and tracking me because I thought they like I've gotten a little bit tight on the privacy. But these days for like the last like month, anything I look up, your face pops up first. So like, SEO wise, you were crushing it. I'm looking up like just some things that I'm like, okay, Diana doesn't even really do this thing. And then I'll look it up. And then it's just like, let me show you my settings for this and like, whoa, whoa, whoa, like, you're like, you were everywhere. How long have you been doing this?

I'm actually since we're at the end of the year. So this will close out my I guess fifth year and then like next year be 2022 heading into six years of making video content.

How did you get into making video content? It seems rather secure in a way.

Yeah, for sure. Like I'm super introverted. Like I'm not one of those people that when the selfie stick came out, everybody was like, Man, I got it. I'm like, No, you're stupid. That looks ugly. Like it's ridiculous. And here I am like so this is the best selfie stick that you need to get this like so. So I got started really just because of my coats because like my whole everything was just like, that's not me. That's not you know who I am and stuff that I'm interested in. But it was at the point like I had honestly struggled with endometriosis. I didn't know it at the time, when 16 months was like incredible pain and wind up going into emergency surgery. Well coming out of that surgery that just was a completely different person like because you know, you kind of get get the scares, they wake up and waving papers in your hand like hey, we almost lost you because x this and this, or whatever. And here's the issues and by the way, you're going to have a lifelong debilitating disease. So good luck with that. You know, it's like so you wake up very different, you go to work very different. And so I decided to get really serious about you know, figuring out and uncovering what my purpose was and getting to work on that. That led me into hiring my first business coach and first thing come out of his mouth like first call is like Okay, so we need to get you started in video and you need to start doing these like we're gonna get you done with 30 and I'm like What do who what how many

and so have you done video before?

Oh, heck no, no, I wasn't really no cycling like the same six seven photos on Facebook like you know perlu profile picture from two years ago

like posting about what were you saying I

wasn't like I was like going there fun Facebook like everybody else on YouTube to just like enjoy it. So I had never even like searched a query around making money with this started a business there. Like I didn't I understood like, people had businesses online. And like people were making money with stuff but I didn't have any clue of what I do now. Or like none of that was a thing for me. I just was like everybody else consuming.

Wow. And how did you find your business coach? YouTube, YouTube? Yeah, so we're just like Korean.

So I got started like listening to podcasts a lot. And so I was like, okay, somebody has to already have figured this out right. And I get books are important, but books cannot keep up like physical written books cannot keep up with the speed of digital technology both have their place. But if I wanted the most recent, whatever content then I needed a podcast. And so that led me into a search that I came across like I understood I had heard and understood barely like the concept of passive income. And that led me to Pat Flynn and Pat Flynn and talked about who his coaches were and I started Listen that okay, so then they start talking about other people like me like Ray Edwards, Cliff Ravenscraft. And you know, Michael Stelzner. So I started listening to these guys. And I'm like, Okay, well, all of this sounds great, but you got to do some level of selling and stuff. So I went to YouTube, and search, like how to get better at like selling because I knew there would always be an aspect of it. And I always felt uncomfortable, just couldn't do it. And put in that YouTube query, my coach came up. And not only did he come up, he came up with, like, hundreds and hundreds of videos that he had done. And I just started consuming his content like crazy to the point, I felt really connected with him, and finally reached out and then eventually hired him.

That's so interesting, you say that, like, in 2010 2011, I went through a breakup, found a mentor that I didn't even know I was looking for on Twitter. And he was just posting so many tweets, just like relationship stuff that really, really helped me. And I just was binging his content for months and months. And I didn't know that at that time that like, then I was going to hire him. And then it was just going to change my life in this trajectory of my entire life, from some tweets, right. Like, this was pre Instagram. And it really just, it literally changed my whole life. And hearing you say that about finding your business coach, and then binging the content, really, I think speaks to like the volume at like, the importance level. Yeah, we're like a sample size of two. But it sounds like we both had our lives changed by consuming binge consuming someone's helpful content online. Is that right?

I can absolutely say that. Because same same, like you mentioned earlier, it's like, what whatever question you have, wherever you're, you're at, I want to be there also. And I also want to have that answer. Now I'm out because we'll actually do like audit of the channel and look through what is missing. What are questions that we're still getting, or people are still asking, but we don't have a dedicated resource around. And when I went to my coach on YouTube, it wasn't anything about his subscriber numbers. It wasn't anything about him, like being live all the time. Like none of that honestly mattered to me, I just wanted to go and get my questions answered. And I literally could add two at a time, I'm still using the iPad. So just like because of this storage, a load on my iPad, I could load up my phone with whatever questions in the right order that I thought that I would need them. And just continuously listen, and he just kept having the answer sounds like you already are helping me. Like I don't see anybody else filling this need the way that you are already are. So let me just go ahead and work with you.

Got it. And when you see like, the beginning of what you were doing, were you like, because I don't know like, I mean, what's I guess? Yes? What's your favorite like social media these days? Like, where are you spending your time?

It still would be YouTube, you still would be you not? Because I make like video content or whatever. But is it same rules, apply questions, things that I have, whatever kind of query I can put it in YouTube and get something that is going to tickle my fancy for at least like an hour? Or so content? So it's definitely YouTube.

Yeah, that's cool. And when you were like, kind of building your way up when you were building your, your brand in the beginning, were you What were you focused on? Because like, your content, like, from the audience perspective, spans, like helpful educational, like, more like mindset approach, like you really cover multiple bases? And how did you like, do that? When you were first starting out? Did you just focus on educational? Or did you just focus on mindset? Or did you do both for the beginning?

So I think for me, it was my channel was nothing of what it's about today, in the sense like helping entrepreneurs simplify video creation. None of that was like the focus when I first got started. I honestly my thing was really refining my message and getting it to a point that I felt Luber, comfortable, like with where I was, but I wasn't at the time. So I wanted to I knew at least how to help entrepreneurs start their business from scratch, to the point of like, from a state side, federal side or whatever some of the personal development that you would need, you know, to get some of the grit to get going and like start pursuing it that led me into it's like, the more you speak your message, the more it comes out. And so that led me into like, was obviously doing the video challenge that my coach had me doing. Okay, well, I finished the first 30 It took me instead of like maybe two months or something like that it took me like almost like four or five. So it took me a long time to finish those 30 videos. So once I got done, I was so proud was what I had done and how about also is looking at how bad they suck. Not from I guess content perspective, but just getting to the point editing and all this stuff. So I just kept doing that. Why hit up one of frustration around like I want my videos to look like XYZ person's videos, but they have this camera that I don't understand. And let me see if I can find information about this stuff so I can get back to doing what Want to do once I did one or two videos around like the video stuff just like, hey, if anybody else's like me, and you've been struggling to figure out XYZ problem, here's the solution that I found this the easiest way I found to do it, versus what everybody else says, those videos did way better than any other videos I had did. And the audience was responding to that as well. So I wind up transitioning, because my audience was like, we like that stuff better. We'd like how you explain that better, like you got a handle around that. So that's what I lead with. And so that stuff still carries on as the personal development will carry you wherever you go. Because it helps you build and grow as a person. So that's how the brand kind of morphed and changed over time.

That's awesome. That's awesome. So you, when you were, it was kind of like what pivoted was sharing the issues that you found solutions to, and then just sharing them with your community being like, Hey, this is this is what I ran into. And this is the solution, and more focused on the solution rather than problems, I guess. Yep. That's so cool. And before you did the video challenge were you doing like, so you weren't doing any video editing? Or nothing? I mean, no, you just had a desire

to I didn't honestly I just wanted my stuff to look better. Like that was the thing. I got better at video, kinda like on accident. Because my goal was never to become an authority in like the video space. Like it had nothing to do with video, honestly, my thing was about me making my stuff look better. And just literally me trying to be better. And so when I started searching for answers and stuff, I was just like, Okay, now let me implement this in my next very next video. So I bought bought the camera. I think it arrived like November 2016, or something like that. And so that that November, got the camera, and I'm like, okay, day one. Let's make a video. I don't care if it how it looks. But let's start that process of being better. So that was literally, my only goal was to like, get my stuff. My my audio, my video, my lighting is sound and look better.

Nice. Yeah. Question for you. I mean, yeah, of course question. I got more questions that we would have time for. But someone would be listening to this. And then I know because like, I would hear it in my head too. And, like, they go, okay, cool. Great for you, like you started five years ago, you know, you were able to make all that content. But basically, five years in the internet world is like 50 years, in a way because of how fast things move. And now if I started now, it's gonna, it's already more saturated. There's not enough, you know, there's not enough room for me to pop up as a creator, you know, talking about the specific thing I want to talk about. What would you say to someone who's thinking that

five years is just enough for me to get my baby booties on. Like, it sounds like, and it looks like and I did it. And I'm definitely grateful for everything that has, you know, happen in the brand, and you know, all the opportunities and stuff and such. But the thing is, it's like, you don't know, who needs you, right? Now you have may have some idea, but you really don't know and understand. Because you don't see the names, and you don't have the faces, I literally still have people that uncovered me for the very first time today. And it was maybe based off of the last video that I just did, and not the video that was five years, five years ago. And so honestly, if you really only think about it, the videos that tend to do best are like a year or two old, as far as relevancy to the sometimes like the target audience, they'll find the older videos a little bit later. But more, more or less as the newer stuff that you're putting out. So five years, one or two years is still gonna pass anyway. And there still may not be an adequate answer to people's questions that you may be that answer to, and not everybody vibes with with the same folks. You know, there's some people that put out content, or they make videos about a certain thing. And people have to subject themselves to listening to them and learning from them. Because there are no other options. There's no such thing as like saturation in the market, because everybody has their own group of people that they're designed to serve. But if you're too afraid to get started, then first we got to deal with and handle that fear. But secondly, understanding this not true. YouTube is just the teenager that you barely, you know, want to leave at home by themselves what you notice. And if you have it a night out, they're not old enough, not mature enough to really, you know, do anything massively like they like you would think. So if you put it into perspective like that. Honestly, it's like you still have plenty of time. 510 years are still going to pass anyway. But where are you going to be and what are you going to be committed to when those five years come? I had no idea that this is where things were going to go. But you at least got a sign up for the long run. And just know that you're assigned to help certain people and they are suffering because you're too afraid to show up because you think you haven't done any research. You have no analytical data, no empirical data to go off of that. You're just going off of your feelings and feelings aren't Facts.

Yeah, fax Yeah. That is amazing. And like, I got this thing over here like you. Like, I got memory cards over here. Okay. Memory cards? Yes. Hacking memory cards, right? I don't know much about memory cards. They just, they capture the memory. And that's, you know, that's the scientific reasoning definition right there, right? There cards and they got memory, they got memory, they got better memory than I do. You post it, I think it was yesterday, or the algorithm thing on how the algorithm showed. It was like a picture of a memory card. And he just said something like, Do you know what any of these what these things mean? No, I don't actually like but like, the way you deliver just helpful pieces. Like it just in a way like, I don't know, so many other people could just simply put up a memory card, and then be like, you know, this is a memory card. Here's what it does. And it's like boring. And I feel like I'm back in class. And I don't want to be back in class. But you deliver things in a way that like, made me go, Hmm, this is you like I, I really learned better from you. Because you helped me see things from an angle like that I don't really get anywhere else. Like all the stuff you're saying. I'm just like, yes, yes, yes, that's exactly. That's exactly what I feel like, you know, it's like you know, your audience so well. And that allows you to be a better educator, in a lot of ways is that accurate?

100% 100%. That's one of the things I learned from my mentors, Ray Edwards, which is like he has this pastor framework. And so that that, that Pastor word is an acronym. So the P stands for person problem and their pain point. If you don't understand your person, and you don't understand their problems, and you don't understand their pain points. And our add on to that there right now pain points, most content that you're going to put out is going to be irrelevant to them. Because it's not dealing with what they care about. I always use the example of going to the doctor, and let's say, you just had, I don't know, a toe get chopped off by the line more, God forbid, you know, but you carrying your toe and a cup of ice and you like, help me. And he's like, man, your hair looks awesome today. Like who is your staff? Are you like, sir, I am bleeding, uh, help me like, I need help. They like Yeah, but like, tell me more about like, so how did they get the curl? And so what did they do they stream that for your site. And that's kind of like disable approach with with content for some people. You're having a right now pain point issue, but they're not understanding who you are and what your goals are. Nor are they you know, really concerned with your right now problems. So they're not putting that content first. But that may be that they're trying to attract another type of audience, I always say that your art, your content, needs to always be Attracting and repelling, attracting the right people but repelling the wrong people. But if nobody else is out there, serving in your space the way that your people need you, then you think, oh, man, they're too good. There's too many good people out there. I'm never gonna beat these big names and blah, blah, blah. You're not in competition. Only the only only goal needs to be helping people. So like, yeah, everything about making the content in a way that really resonates with your folks is literally understanding who you're who you're helping. With what specifically, and understanding like the right now problems. Yeah,

that's huge. And yeah, and it's funny, you say that about like, talking to the wrong thing, because you might follow somebody and then you're like, wait, what, but it's interesting to like, I almost hesitate bringing up this example. But then there's the people like, Mr. Beast, okay, like, millions of views per video. And like, it's almost like part of like, he's still making it for his audience, right. But like, part of this thing is, like, absolute randomness of the videos, you know, it's like, hey, we did this extremely off the wall thing that no one saw coming. Essentially, that's almost what it feels like is like, let's do something that no one talked to me.

So the thing was, I love Mr. Beasts. I don't watch his content, but I love his like mindset and everything around that the thing that people have to understand, like with those who live in Hollywood, that's an outlier. And they're just No, they still are still the same thing, a person a problem and their pain point. And sometimes for some people, it's the joy of just not knowing what's going to happen in that excitement, because 2020 wouldn't like a super exciting year for people in a way that they could like really do stuff. So what do you do? Like TVs sales went up, internet, you know, like, you suddenly saw some increases in the bill, but the the rate of consumption went up. You know, Netflix knows, like, if somebody is not consuming the content, like they're not embedded into the story. Within 90 seconds, they're going to leave the app. So everybody's aware of what people need to get folks attention. And the same way. Most people kind of have their favorite comedian. They have certain actors and actresses that they like everybody who has an outlet and for his target audience. It may seem like randomness or whatever, but he knows their trigger points in the fact like, you want something different. You want something new and unexpected that keeps you excited on your toes. I'm going to deliver that kind of content for you because he's a jerk. Seeing a problem not like, let me help you solve your business woes, but no, let me help bring joy to you and laughter and excitement in ceilings like feeling still is is very much so attached to anything you do. And he does that exceptionally well.

Totally. Yeah, totally. And I'm similar to you were like, yeah, don't consume his content but the mindset, like I watch videos about, I've watched more videos about Mr. Beast than I have actually watched Mr. Beast videos. Like his thumbnail philosophy, you know, all those videos, just love. Okay, well, something that has literally stuck on my mind. And by by me finally getting to ask you this. I am going to like you don't even know how much mental relief it's going to give me. Live streaming. So I see you talk about live streaming. I see live streaming thing, but like from an ultra. I feel I feel like this is it's gonna be hard for me to formulate just like this clear cut thing? Because it's a it's a vague, it's vague, but like, live straight like what? What is like Do do you live stream? I guess you do? And where do you live stream?

I live stream to YouTube, to YouTube?

And then what do you talk about on live streams?

We address? I'll put it this way. It's like because most people I guess they would assume? Like, am I talking about the same thing I just made a video about because they already watched the video. So what is there to talk about? The difference is like understanding like, same way you have open ended and closed ended questions or statements, you now have closed ended or open ended type content. If I'm only going to say that memory card that you held up, let me just explain things about it, then that's just closed ended. If I say which memory card should you get four cameras that you're considering? And here's why I think you should maybe consider this one. Perhaps or if I'm saying here's some cool options that may be able to help you or let's discuss this. I'm open and I'm formulating this question in a way that's open ended or I'm saying should you get this x y&z memory card for your video content? Question mark, that question mark is open ended? Because I'm saying like, let's let's uncover like is this was really right, and let's have a conversation around it. So when you have content that is going between things that people are concerned about, like your live stream content is like, let let us talk about it together. Not I'm going to dictate to you some you know, like the clear eyes guy. Yeah, let's have a conversation around this and answer any questions that you have and frustrations around it. Let's talk about it.

That's your clear eyes guy.

Yeah, the clear eyes guys like Ben Stein. Yes. Like so. Oh my gosh, embarrassed.

I brought him up the other day. And someone was like, Who? I don't remember that guy. Just like that guy was everywhere. Clear? Yes. Like yes. I'm was the man of like, was it the 90s?

I will say the 90s? For sure. Always bow tie or something to hockey? Yeah. Always. You will lose

my mind when I told him. Yeah. Inside dude. He's like, every commercial. So So how often do you live stream?

It's been once a week, I'm changing that now, a little bit. But even like with other stuff that I'm doing, I'm usually some form of a live stream multiple times a week, but for my dedicated show on Fridays on Fridays, once a week.

How long is the live stream?

So we've been trying for the longest time to get like to like one or two hours. But we have like what we call these five hour energy live streams. We're literally for five hours straight non stop even three hours sometimes. I'm just literally answering question after question after question. So it varies. But we've been trying to get like to one or two hours, but like, it's crazy. So those five hour energy livestreams just like it's usually on accident. It's never a plan thing. They literally just want to keep discussing or commenting or asking question about different things.

And it's just you on the I mean, of course and then so it's you go live. And then you maybe have like some type of a starter agenda. Is that right? Sometimes? Sometimes Sometimes just freestyle?

Yes. Sometimes it's not about me having any prepared talk per se, it's not like I'm going to teach this first. And then you can ask questions about what I taught unless I have really have a dedicated topic, then I'll spend like maybe the first 20 minutes doing nothing but that maybe it's slides associated or something like that. But if it's a couple points, I'll address those couple points. But because you'll you can schedule that in advance. Maybe you've been making regular videos about it. Now it's time to like open the door for conversation around it. They're ready to go. So you know, sometimes it's just like an AMA or q&a, which is ama ask me anything. And it's just like Okay, y'all have questions and sometimes just literally about whatever they have questions about sitting and just answering questions.

I love it. I love it. I was I got a road caster Pro and you popped up on When I was looking at like settings, you know, and I had like an audio engineer, this is like the thing that like, I have an audio engineer background, went to school for it. And I'm still like, let me just YouTube this, you know? Because why do it alone? And then you pop up, and I'm going through it. And you're talking about the sound effects on there. And it got me thinking I was like, oh, a sound effects button you talked about on the stream? And I think it was a metal metal gears

there the salad? Yeah, yeah. Yeah,

that was a cracker. I was like, I need that. And I was like, but when would I use it? That was also the thing. I was like, wouldn't wanna use it. And I was like, Wait, when does Diana use it also. So it got me curious. And then it's been like, stuck in my head for a while now. So live streams are just a great way to teach and connect with the audience, and really just kind of like, relax and create that long form. And then do you take those and make them podcasts?

No, I don't, I've only done it a couple times, if it is a really good conversation that I think deserves like to be repurposed in that way. But usually, the Live is just alive. So that's one of those siloed pieces, like you got to be in the room and you can catch the replay. Sometimes replays do stay up, most of the time they do some of them, they do come down. But it's it's really about removing that veil, that sometimes can be there, because of the videos, people will perceive certain things or they'll perceive like, I never make a mistake. I never mess up that I'm always quote unquote, on like, you're always report and ready to go or something. Versus and especially like, I'd say like even my content at times very clinical is very straight to the point kind of a deal. That doesn't leave time for the quirkiness or the jokes or whatever. Because again, you don't want to right now probably you're trying to solve this and get back to work. Not, you know, sit and watch, I don't know, a comedy show for an hour or whatever. So in the live stream, it really helps to connect with your audience in a way that honestly recorded videos can't do. In a sense. Sometimes you can, but to an extent, but live streaming really lets them see, do you really know your stuff? Can you really answer questions on the fly? Like, and do I really, really vibe with you? And that just opened up a whole new door of connection with my community just by live streaming?

That's amazing. That's amazing. That sounds fun. I'm gonna go back and and watch them too. And do you do a podcast as well? Or? Not? Currently? Yeah. Do you want to

video simplify podcasts are released every Monday? Yeah,

that's awesome. And then you're active. And then I see you on Instagram. But on the other platforms, you're doing it. I would imagine as well, if you like you're just omnipresent.

We have our main main places, which is YouTube is our headquarters, if you will, we're on Tik Tok, and we post there or I post there. And then we have Instagram, and then now really introducing getting deeper into LinkedIn. So it's other stuff like you will have like Snapchat, you may have whatever other kind of platforms, but where my people are. I want to be there also in a way and delivering content that's contextualized to that platform.

Yeah. Have you heard I keep hearing about LinkedIn, organic reach, you know, it seems like almost like a buzzword at this point. And it almost feels like one of those things that it's talked about so much that it's going to be not even a thing. But yeah, I keep hearing LinkedIn organic reach is a great place. But yeah, I'll have to everyone listening, follow down on those platforms. I'll include those in the show notes. We got to I don't even know too much about a stream raid. But have you heard the word stream rate?

Yeah, yep. I used that. When I used to be in a video game community. We used to do rates the other people just like show up on their live stream. It's just like, hey, 30 people to show where you're coming from.

And it's so cool. So and yeah, it's so cool. Because like, I love video, do you still play video games?

I don't, I don't I it was like so for me. I'm one of those people where if I have a console again, you will notice content will diminish at an exceedingly rapid rate, because I would just want to be in that game. And so it's like I kind of have to I'll watch gameplays and stuff like that or even like still hop on live streams occasionally. But it's like I can't right now because it's just

if I do just become a Twitch streamer. No,

no, no, no, if I do that, it's just like hey guys, no more live stream and I do follow me on Twitter in gaming. Yeah,

this Twitch streamer is like a watch Doctor disrespect on YouTube because I don't really go on Twitch too much. I just kind of stay on YouTube. And I was just looking last night like I'll sit at home sit at night when I like watch TV. I'll usually cruise YouTube like recommended and like your videos pop up like just because on that suggested algorithm but Doctor disrespect I saw last night he like I mean he streamed like eight and a half nine hours you know like the intense levels.

I feel like it like that's the thing you you see the the the timeframe after the fact like the but you really don't like time passes differently when your life it just really does because you're not there. by yourself, it's kinda like with hanging with friends at the same extent. Because you assume, like, oh, man, you've been at their house all day. Or maybe your parents would have said, like, oh, man, you've been over such house all day. didn't feel like it. We did this, then we did that. And then next thing, you know, it's like, eight 910 o'clock. It's like, sorry, I didn't mean to come home late or whatever. But time passed differently, you know, when you're doing something you'd literally enjoy. So yes, like the five hour energy livestreams even it's like, it's like, maybe you did five hours. Like it didn't really feel like it. You know, you recognize when three hours in you like, alright, let's just get to the last question seemed like, okay, don't go to five hours, I guess keep going or whatever.

You know, it's interesting hearing you say that makes me think like people could spend hours making like one tick tock video or Instagram reels video. And like, oh my god, it took so much time to put in this video, just to create this 115 second video. But then like, you could stream for hours. And you're it's almost like a different enjoyment level two, because I don't know that many people that would love editing a tic Tock 15 second video to the point where like, crazy transitions and outfit changes and all that stuff. Like, for the most part, I feel like people would get burnt on that pretty quickly. But like being able to have that experience of like talking with friends and all that stuff. That seems fun.

Yeah, I mean, honestly. And it's like, I love I love tick tock, so I'm all in for it. But I mean, the thing is, though, even when it comes to tick tock, it's the editing doesn't seem like a chore, because you're taking the idea that you have in your mind, and you're bringing it to life. So again, that hour, two hours like, and then sometimes I think people complain about the amount of times do something takes creatively, just because they haven't built any muscle with it. They don't have any grit knows no skin in the game, really. So everything is super hard, like your first edit video edits for anything that you're doing may take you about four and something hours if you if you keep at it for the same day. So but once you develop the muscle memory, because you're used to editing you get it's just like anything else, you don't think about the chore of driving, but when you're 1516 just learning to drive useful help show everything you know, but yeah, yeah.

So now I still think about that I go, let's just act like I'm 16 Again, was that fun feeling of driving? When I'm sitting in traffic? Yeah. Um, so a couple questions for the community here. Feel free as simple Fleming video, simplify. Shout out. What is the best program to use for editing videos when you have zero understanding of editing videos.

So two schools of thoughts on this. The first one is you can't start with something simple, like a Wondershare Filmora. That is not the filmora Pro. But the Wondershare Filmora basic video editing programs on is to build for Windows machines, as well as for Mac. I started there. Actually, I didn't start there. I started with another company. But I'm not going to say the name. But I would say Wondershare for more because it can help get you into the right mindset and give you just enough high enough ceiling that you can start to have the lower thirds effects have the title screens and things like that. But the other thing that the school of thought around that is I say go with where you intend to stay to an to an extent. So if like if you think Final Cut Pro is going to be your thing, do you think premiere is going to be your thing, like maybe try those also, and just like find your teacher that is using that, that you want to learn from because the learning curve is still going to be the same even if you have 1234 years on filmora you know elements that you want to add to your video, but you still won't know the program. So that learning curve essentially can become the same. But if you really just want to get started, I'd say Wondershare for more though, it's a good place to start. So you can wrap your mind around the elements of editing. Really start to get better at it. Then when you feel like you're being restrained. Now go choose between like your Premiere or your Final Cut Pro I use Final Cut Pro 10 and then make that transition.

Yes, love it. Love it. Um, I've been getting more acclimated with Final Cut Pro over the years and like Premiere to me is like, the text is so tiny. I'm like, I mean it just man like it's just I'm like Final Cut Pro I saw good. Would you say this is accurate? I saw explanation the other day is like, Premiere is great if like video editing is your job. And you're doing this for multiple clients and you need like certain types of workflows. And Final Cut Pro is more for the person that is shooting, editing and publishing the piece and you like want a little bit more of a simplified user friendly experience. I don't know I saw that in a Reddit thread. I'm just like regurgitating it but

yeah, it's like I My thing is I feel like different kinds of of people like and how you learn best. When I came from Wondershare for more, it's like okay, these are the things that I want to do and I wind up research because I'm like, Okay, it's just like there's the knock off program like where it's available, and some people use but it's not the thing to know like or do. So what I found was like Griffin Hammond who's in it credible filmmaker and creator. If you if anybody likes Sriracha the sauce he did

way too much of all my food. Yeah.

Yeah, I can't do spicy. I tried it, it tastes great. But the spice I just can't handle,

but a sickening level amount.

I think everybody like loves Sriracha, okay. Well, he went and did and found like the creators of sriracha, and did a story around it. And I was just like, watched his work, even like the presidential elections and stuff like that. He'll be on with the news stations and stuff like that, and actually handling the Edit editing for that, and produced a short film that went on to do very well, just around the Siracha film.

Okay, well, one that was like It talked about, like, their whole process. I think they saw that on online, it was like the process of where they're at, like the factory would have anything to do with the wind's blowing the I don't think

I don't recall. But I know they did go like to the factory and stuff. But I mean, the thing is, like, I watched his work. And so the whole point initially was like, Go judge, if Final Cut Pro is good enough, like, or am I gonna learn something only to have to switch again. And I was so engrained into what he was doing. I'm like, you know, what, a good edit, doesn't need all of the hoopla, whatever, not that you can't add it not that it's not impossible, or, you know, easily done in Final Cut, because it is, but it just showed me like, there's more to editing than just all the lower thirds and effects that I think, at the time that I need it. But it's not, you know, and so you learn, again, the elements of a good video and your vibe and your style and stuff. And there's not been anything that I wanted to do really, in Final Cut Pro that I just couldn't do you know, so it's possible. So that was my thing on it.

Alright, thanks. I'll drop those links in the show notes too. Last community question. So not feeling like I have a big effect on people because I'm a solo creator, and I don't have a co host. I feel like both you and I are also this person. Because you don't have a co host, right? Yeah. So I don't have a big effect on people because I'm a solo creator. And I don't have a co host. What would you say to that?

I would say the the bigger problem has nothing to do with the co host. And it's more of a mindset issue. Because if you think you need somebody else to validate the worth of the what you what you're going to say or teach or talk about, or if you feel like you're too boring. That's your opinion of yourself. And again, feelings aren't facts. So what data do you have that suggests that That's right, other than a feeling, and most people start off in obscurity, obscurity is always going to be people's biggest problem. But what have you also done to become known? Just like you keep saying, like, wow, search for this and of course, I saw you come up with like, yeah, work that making sure that for those relevant pieces that make sense to my, my target audience, you're going to find me there's going to be content on the channel around it. I don't need somebody else to validate the what I'm doing or to make it worthy to show up and so that's what I would say to that person is like, probably do some personal development. And really looking at the value that you bring. Not that you know demands that someone else is putting on you, but you have worth and value already, as as you are today is already good enough. You don't need another person to validate that now. It's fine if you want another person, but your feelings in this area are not true to what the reality is.

That's beautiful. Day, I could like I could listen to you talk all day, I just I'm gonna put a playlist of your videos on actually, I will be listening to you. I'm gonna actually it's this is how great like, this is like, I feel so fired up that like after this podcast ends, I will be then hopping on YouTube to find more of your content. And that just I think speaks as much like and I'm not just saying that like for reals for reals. Like, that's just speaks. I'm just my way of giving you praise of like the words you're saying are like, they're like, popping bubble wrap in my head of just like, that's, that's nice. That's really nice. Um, yeah, I don't want to take too much of your time. Because you have streams and all the 1000s of videos you make. There's there's got to be a way that I'd be like every, every video that I searches you on it. So I know you're busy. Last thing and this is an open ended question or close into open close. Have you rethinking everything, but that's feelings over facts. So facts, I would say. What would you recommend? Like what's just one piece of advice you would like? A new video creator to know?

I would have to say if you're just getting started, stay keep the main thing the main thing. A lot of times the biggest distractions are the biggest limitation that people experience are only based on them has honestly nothing to do with the external influences or issues that are actually happening. Because you haven't done enough work to actually be impacted by those things that are happening, right. And so somebody could be saying, well, I can't get my driver's license, because you know, the tire sales have gone up, it has nothing to do with you borrowing your sister's car to take the test, it has zero things to do with it, like nothing in your environment suggests that you can't do this. And a lot of times, people just have to check their mental state for what they're doing your capacity is that you're at right now like you the best that you know, the very best teaching the best courses that you've paid for the best videos that you've watched, the best your your parents or guardians have done for you, the best of everything, even your best thinking has gotten you to where you are now, you now need better external influences from other people, mentors and coaches that actually know what the hell they are doing, to actually bring you to another level. So getting started, is honestly all on you. Because you just have to have the desire to want more, and to serve a core audience of people that honestly needs you in whatever area but if you don't find value in it enough to do it, they'll never seek you, they'll never find you. And they'll always be left wanting without knowing what that solution was because you didn't show up. So I would really focus on like, the mental barriers that you're you think you're going to experience may not even be true, it may not even be a problem for you. But if you don't keep the main thing, the main thing, all distractions are always going to be equal. They'll always stop you from pursuing what you need to pursue.

That's, that's amazing. That's amazing. Let that sink in. off air, but Okay, where can people work with you? How do you work with people? What's going on there?

Okay, um, you can always find me at Diana gladney.com. Everything's at Diana Gladney, even on social except for Twitter is the number two, because I screwed up the first account and get back in. Everything is Diana Gladney calm?

Awesome. And do you do like, are you typically doing courses you coaching? I mean,

yeah, so we do have coaching, which for most people, if they're just like getting started and want to dive into a few things, we have like 30 minute sessions in a 60 minute sessions, depending on your needs. And then we actually do have a course that launched called Mastering micro content. So you can go to mastering micro dot live, if you want to get access to that. And that'll walk you through, like how do you take the content that you are creating, break that up into micro content, so you can really serve that to your audience.

And you do that like spectacularly? Well, on the social media, like you just you no one no one stays more consistent on their output, game and quality. As you you know, like for real, like, you know, like, and I can only assume that you don't have a Gary Vee level style of like, 27 people in an office somewhere, chopping up dynamic content, like, you know, like, um, do you got 27 people?

We don't have 27 Yet, you know, right, we just we just hit three in the company. But you know, that that is, again, goals upon goals. So I'll let you know when we hit 27.

Well, congrats on all your success. And I know it's so well deserved. And I'm excited to keep following and keep learning and keep being inspired. Because you inspire me and I know, a lot of people to become better creators. I like I still have like, so many more questions. So hopefully, maybe one day in the future, we could do a part two. And I'm going to end things there and hop off. And then as I'm working today, be listening to your YouTube videos in the background. I

greatly appreciate it.

Thank you. Diane is so much.

My pleasure has been such an honor to be here.

How awesome was Diana, thank you again, Diana, for coming on the podcast. It was an honor and a pleasure to chat with you. Again, I'm gonna make sure to link everything for Diana in the show notes. So check that out. And as you're going through her content on YouTube, maybe you realize, you know, I can do this video thing. It's not so scary. Diane is breaking it down quite nicely. Well, I created a new service called podcast Pro. And basically what you could do is create some video content like Diana teaches you to. And then we can transform that into a podcast really easy. You don't have to do all the editing for the podcast part of it. Basically, you just hit record, share the file with us. And then we take care of the rest and give you pieces of content to share on their social media. It's really cool. It's something that I wanted, and I knew other people would want it. And then the feedback for it has been amazing. So I know we're on something great here. So that service is called podcast Pro. You can go to dub www.digitalpodcaster.com To learn more about that, and simplify your whole podcasting experience, and make it really easy to grow your message, grow your audience, and all that good stuff. I want to thank you so much for listening. It means a lot and I would love to know more about what you enjoy what parts of the episode, things like that. So feel free to always send me an email at hello at Digital podcaster.com And for now, I hope you're having a good week. I'll talk to you soon. Bye